You are here because...

Most likely, you are facing an unresolved issue or concern and were referred to me by someone you know. This then is the "trust & verify" part of the process.The focus of this page is to give you a picture of what working with me would look like. In support of that I'll provide:
- the modes of engagement I prefer and recommend,
- a couple of case studies that show what outcomes look like,
- a little bit of context about me and
- opportunities for you to schedule an introductory call.I work directly with owners and their teams, using the findings of an initial assessment to tailor engagements to the problem expressed and the level of support needed.

Modes of Support

One-Shot Focused Strategic Advisory — This is for targeted interventions. We'll address an issue or concern across clients, products or growth. I work with the owner and team to develop a strategy and practical plan for moving forward. Work of this kind is represented by the case study below.Ongoing Strategic Advisory — Following an initial project I am engaged for regular monthly working sessions to review progress, work through emerging challenges, and evaluate new opportunities.

What about AI?

While not the primary focus of my offer, AI must be taken into account. If you re anxious about AI, I've got you. I'm not a "swarms of agents" guy, I'm pragmatic and focus first on the problem to be solved. To that end I also provide:AI-Enabled Tools & Prototyping — We explore the competitive advantages to be gained via the development and implementation of AI-enhanced methods and practices, tooling and efficiencies. An example of this is represented by the second case study below.

Case Study 1.

Turning a Client Challenge Into Agency Revenue

The agency involved needed support with a client facing the loss of a key distribution channel. For the engagement, I participated in key client calls, provided strategic recommendations, and helped the agency team develop a digital marketing roadmap, parts of which were outside their existing scope of service. The client accepted the proposed work, and the agency booked significant additional revenue as a result.Schedule a call for a deeper dive into this work.

Case Study 2.

AI-Enabled Tools & Prototyping for Google Ads Account Management

This agency owner identified a challenge in the ongoing maintenance of their PPC accounts. I developed a functional prototype that brought together advertising data, client context, and AI-assisted analysis to support account review and recommendations. The AI-enhanced solution changes how both budget and expertise are allocated in support of client accounts.Schedule time with me for a demonstration of the technology and a deeper conversation

About John

I'm assuming you have a little background on me already, so I'll make this brief.It's been over 25 years now, working across advertising, digital marketing, business strategy, and technology. I've sat on both sides of the table: as a business leader and owner, mostly in tech, and on the service side as an advisor, consultant, and leader of a small marketing agency.Along the way, I've had the chance to work with great people on interesting problems. Those experiences have shaped a pragmatic point of view and a direct, grounded approach to finding solutions.I work directly with owners and their teams, connecting strategic thinking to the work we'll do to put it into practice.Brief, as promised. If you still need more context, you can find it on my LinkedIn Profile.

Let's Talk!

The best way to get in touch is to schedule a call. You can do that here. Otherwise, use the form below. And include a little note describing the issue or concern you're facing. I will respond quickly.

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